Onix

Overview

Onix is a global leader in data and AI solutions, empowering businesses to unlock the full potential of the cloud. With over 20 years of experience as a Google Cloud partner, Onix offers innovative data  and AI solutions, helping enterprises transform their operations and accelerate growth.

Services

For over 2.5 years, DigiDrub supported Onix with comprehensive digital marketing. Our work included a brand update, website redesign, and multi-channel campaigns on LinkedIn and Google Ads. We also focused on SEO improvement, social media management, and content production (videos, eBooks, and blogs). Additionally, we supported Onix at events like Google Cloud Next and promoted their key acquisitions and IP products.

Challenges

Onix’s digital marketing efforts aimed to address several key challenges:

• Modernizing its digital presence to align with its standing as a leading provider of data and AI solutions.
• Boosting global visibility by expanding its reach across diverse industries through strategic digital marketing campaigns.
• Supporting significant business growth and recognition, including aiding major milestones like the Datametica acquisition and the launch of new IP products like Wingspan and Kingfisher, while simultaneously strengthening its brand recognition in the competitive cloud, data, and AI market.

Strategic Solutions

DigiDrub delivered a comprehensive digital marketing strategy to elevate Onix’s brand and support their goals:

• Brand & website alignment: Revamped the Onix brand and website to communicate their cloud-native mission and capabilities effectively.
• Integrated digital campaigns: Launched LinkedIn and Google Ads campaigns aimed at engaging Onix’s target audience and generating high-quality leads.
• AI-powered SEO: Improved Onix’s rankings for key search terms, ensuring greater visibility for their products and services.
• Social media engagement: Developed a social media strategy to boost Onix’s presence on LinkedIn, fostering stronger engagement with their audience.
• Email marketing: Managed HubSpot campaigns, optimizing workflows to nurture leads and improve engagement.
• Creative content: Produced videos, animations, and other digital assets that effectively communicated Onix’s technology offerings to the audience.
• Event activation: Supported Onix in creating impactful booth experiences and promotional materials for Google Cloud Next.
• Press & media relations: Distributed press releases to increase Onix’s industry credibility and visibility.

Key Results and Impact:

DigiDrub’s strategic digital efforts have yielded significant positive outcomes for Onix, demonstrably enhancing their market presence and lead generation capabilities.

• SEO improvement: Onix achieved higher search engine rankings for critical keywords, substantially boosting their online visibility and organic reach.
• LinkedIn audience expansion: The LinkedIn initiatives resulted in consistent growth in Onix’s follower base, strengthening their professional network and brand presence.
• Inquiry generation: DigiDrub’s campaigns successfully generated interest and captured leads through high-value events like webinars and compelling resources such as eBooks and white papers.
• Event participation: Onix’s presence at Google Cloud Next led to meaningful interactions and contributed to their ongoing brand recognition.