World - Leading Décor
& Furniture Manufacturer
Overview
The customer is a US $12+ billion décor and furniture manufacturer with operations in all major countries across the globe. They operate on a licensee model with country retailers who want to partner, market, and sell their products.
Services by DigiDrub
Unified Commerce Implementation: Includes leveraging Shopify/Plus for eCommerce Website Development, UI/UX Enhancements, API Integrations, ERP and Payment Gateway Integrations, Security Enhancements, and PoS Integration.
Markets Served by DigiDrub - updated March 2025
Challenges
The customer wanted to standardize all licensees on a single global eCommerce platform for Branding, Market Making, and Audit requirements. The idea was to drive a modern and seamless customer experience and engagement.
Technical Challenges:
- Licensees relied on unstable systems that frequently crashed, impacting sales.
- Existing APIs did not integrate well with Shopify, leading to workflow issues.
- Security vulnerabilities posed significant risks.
Operational Challenges:
- Licensees lacked control over their platforms.
- They required external assistance for minor CMS/UI changes and performance tweaks.
- Limited access to business data made reporting and analysis challenging.
Global Expansion Insights:
- Different markets had different needs—product ranges, payment methods, and regulations varied.
- A one-size-fits-all solution was not viable.
Impact
DigiDrub’s ability to implement Shopify solutions efficiently made the Customer Licensee improve their Branding, create seamless online Customer experience thereby improving sales with predictability with low to no management overhead.
Few licensees have also reported Sales improvement from 35% to 195% in a span of 12 months and have credited DigiDrub for their zero defect support.
Solution: Building Microcosm to Global Replication
Our journey began with a full Shopify eCommerce transformation for an Asian licensee, tasked with building a platform from the ground up. Over the first three months, we focused on perfecting the foundation—UI/UX design, API integrations, and performance optimization—to deliver a seamless shopping experience.
Despite the project's complexity, we launched the site in just 7 weeks. Our focus on clear communication, timely delivery, and precise execution led to a smooth rollout and strong conversion rates—with zero operational issues.
The success caught the attention of other licensees. Impressed by our speed and quality, they began seeking our help to build their own eCommerce platforms. We took on each project, customizing solutions to meet regional needs—API compatibility, payment gateways, and compliance.
To ensure consistency, we created a rigorous rollout strategy, simplified technical updates, and hit every milestone. What started as one site in Asia grew into a unified, high-performing eCommerce network across 19 countries. DigiDrub also supports Shopify eCommerce implementation for most licensees at an affordable monthly cost.
Additional Sales Velocity availed by progressive licensees:
Many licensees also leverage DigiDrub’s Digital Marketing support to enhance their online growth. This includes Full-Stack Search Engine Optimization, Social Media Management, Targeted Social Media Campaigns, Driving Web Traffic and Conversions, AI-Driven Deep Analytics, and Actionable Insights.