DashSquare + HAUSLIFE Furniture

The Ask: DashSquare and HAUSLIFE (Both partners with Ashley Furniture) approached us with an interesting conundrum: Being an international business (present in 63 countries worldwide), they had licenses and website regulations to meet in each country. Some countries have a single license, others a multi-license requirement. This meant that their website, as it stood then, varied vastly per country. It lacked a unified and cohesive brand identity and structure.

Add to that, their old website was built over time by multiple agencies, so the client’s internal team had only partial control over their website and could not solve the license requirements and brand identity issues in-house. They needed a new structure that could be modified in-house, had uniform brand identity across the world and met all licensing regulations. They needed to be seen as the rightful global powerhouse that they are.

The Solution: Our team leveraged shopify to build them a standardized template ensuring user interface, the structural nature of the website and its potential to be modified in by their in-house team in the future were guaranteed.